Saturday 1 August 2009

NIKE SB X LIVESTRONG FOUNDATION






Created as part of the “Stages” initiative by Nike in collaboration with Lance Armstrong and his Livestrong Foundation. The most interesting pack is probably the Greatest Hits pack, which consists of collaborations with So_Me, Mr. Cartoon and Futura. In terms of clothing they worked on a Livestrong Flywire Windrunner and on a Nike Sportswear M-65 Jacket. All product comes in the black/yellow colorway, known from LIvestrong.

“Stages” brings together close to 20 of the world’s most creative and diverse artists to create original works of art inspired by Armstrong and his mission to raise awareness of the global cancer burden. This unique project brings together the world of art, philanthropy and sport, in a way never before seen, to create artwork that represents the power of human potential in overcoming adversity.
Artists participating in the “Stages” tour include names such as Shepard Fairey, Tom Sachs, Barry McGee and Marc Newson. All artists will begin working on their pieces between June and July, leading to an exhibition at the world renowned Emmanuel Perrotin Gallery in Paris on July 16th, 2009.

To further support the fight against cancer, Nike is releasing two sportswear collections, all proceeds of which will be contributed to the LAF. There will be a “Hope Rides Again” apparel and footwear collection and footwear “Greatest Hits” pack. Artists participating in the “Stages” tour include: Shepard Fairey, Tom Sachs, Geoff McFetridge, Raymond Pettibon, José Parlá, Ed Ruscha, Kaws, Christopher Wool, Dzine, Eric White, Barry McGee, Kenny Scharf, Os Gêmeos, Marc Newson, Rosson Crow, Taryn Simon, JR, Yoshitomo Nara, Suejin Chung, Lari Pittman, Aaron Young and Jules de Balincourt.”

Definitely a very exciting project that we cannot wait to follow over the coming months.

No comments:

Post a Comment